bluewavedruid:
Being both a feminist and a fitness instructor is not so easy some days. *le sigh*
There’s several issues I was about to tackle when I started writing this. I’ve scrapped a lot of that because it was getting too long and un-focused. If I ever have the time and money to go do the master's degree in Women's Studies at MSVU, this will SO be my master's thesis. Like, totally.
Those of you who had a TV in the 80’s and are either female or had female children at the time will have a short stroll down memory with this little video clip:
This ad along with my work in my office job is what has started me off about thinking about how we sell fitness to females, and how that can be problematic. I had actually forgotten about these ads and the products themselves until someone posted a clip on one of the feminist websites I go to. These ads are popping up all over the place lately, as are a lot of feminist questions about the fitness industry (generally thought to be evil and sexist) and how we operate. So this is quite a jumping-off point for more of the stuff I’ve been thinking about.
Here’s the first question, because it relates specifically to the GISG products and ads.
1. Is it appropriate to be selling aerobics and fitness toys to young girls?
There’s two opposing camps around this question:
Yes, because there’s a childhood obesity problem in our society, and besides this is the kind of exercise girls and women like to do
VS
No, because stuff like this causes girls to have eating disorders and it is sexist stereotyping, and because children should exercise by playing, not by “working out”
Ok, seems like the “No” side is winning, at least in terms of the number of arguments against this sort of ad and product. They’re certainly trucking out the usual feminist arguments on such issues. But I have to settle myself squarely on the “Yes” side of this argument.
I say “Yes” because from what I can see, having been in schools, working with girls and women in Guiding and just being out in the general public, the rates of obesity are higher than the rates of anorexia and bulimia. To put it extremely bluntly, there’s a hell of a lot more fat people than there are under-weight people. That goes for all age-ranges, by the way. For children, and girls especially, it’s getting worse all the time.
Personally, I think the epidemic of childhood obesity is due more to the poor quality of the food we have access to than to a lack of access to opportunities for activity. When it comes to adults I think there are other factors in play, although food quality is still a big one. That’s a whole other post though, one with a much more economic bent. Anywhoo…
I have a few problems with the statements on the “No” side of the argument. First of all, like I said, I don’t think the number of girls starving and purging is higher than the number who eat normally and over-eat. If it was there’d be a lot more under-weight girls and women walking around. I’m not saying that girls and women with anorexia and bulimia are not a grave concern – they absolutely are. We need to be working on solutions for those women (and more often lately, men) too.
Further to that, we need to understand that disordered eating is not limited to anorexia and bulimia. Over-eating is a form of disordered eating as well. It’s just the far other side of the spectrum. While I feel the majority of the increase in obesity is due to poor quality of food, I also believe a certain percentage of that population is indeed over-eating. In other words, the new percentage of obese people is due more to food quality and economic factors. Those who would be obese with even the most perfect food quality are so due to over-eating and under-moving.
There’s another issue of disorder that affects all of this too. That is, disordered perspective on size.
Often people think that us horrible skinny bitches in the aerobics classes are all anorexic or bulimic. This couldn’t be further from the truth. The fact is, most people finding success in the gyms and fitness classes are in the range of normal sizes. I think the problem is that weight is so out of control for so many people these days that many of us rarely see a normal sized person any more. Someone who’s at an appropriately healthy weight is so rare now, we think she’s abnormally skinny.
I know this partly because of personal experience. I’m roughly the same size I was 15 years ago. At that time, I was considered “curvy” or “chunky” or “thick”. Not big enough to be fat, but certainly nowhere near skinny. I was noticeably larger than the majority of girls my age at the time. Nowadays a lot of people think I’m abnormally skinny. I’m certainly not. For one thing, I have too much muscle now to be skinny. Plus my body fat percentage is somewhere up around 30%. I’m certainly not in the same ball-park as the 5’10”, 120lb , 7% body fat runway models.
But hey, who is? Other runway models, that’s who. They’re the only ones with bodies like that. That’s why they become runway models. Sadly, we see their faces and bodies in all kinds of magazines, billboards and TV ads, so we’re tricked into thinking there’s more of them in society than there really is.
The other problem with the “No” side of the argument against the GISG is the whole argument about children should play, not work. First of all, that’s not accurate. I’m not advocating child labour here, but children do work, and they do need to work. We send children to school to do school work. Their play (sport, arts, etc) is work as well. Just because they aren’t paid for it doesn’t mean they don’t work at it.
There’s also an underlying assumption there that all fitness is work. Sorry, but it’s not. It is for some people, but those are the people who resent having to work out (or work in any form), and see it as a chore or a punishment.
Sure, it’s work for me in the sense that it’s how I make my paycheque. So I admit, I have more reason than most to love doing fitness classes. The thing is, those who do classes all the time actually do it for 2 main reasons. One is they have a ball doing it, and the second is they need it to feel better. It is NOT work. For a lot of us it is play, and in most cases, the only kind of play we can allow ourselves in the run of a day or week.
There is a play-work dichotomy here. Too many people believe that adults work, children play – end of discussion! That’s not the way it should be. There needs to be a balance for all ages. Besides, you can’t appreciate one if you don’t have at least a little bit of the other. For many adults, play of any kind seems forbidden, since it would be childish. For women in business this is especially true, because women have often been seen as children in the “old boys club” type of environments. So in these cases, a bit of play under the name of work is a useful thing to have.
That being said…
I realize that maybe we in the fitness industry need to come up with a better phrase than “work-out”. We’re using the word “work” when far too many people (and I think it’s more so for women) have painfully negative associations with that word. Then again, maybe we need to change the nature of other forms of work, so that people don’t always associate work with “bad’. Like I said above, it’s seen as a chore or a punishment. I find this belief really prevalent among older women too who, I think, deep down resent having to work in any capacity because they come from a time when work was a man’s role. As someone who enjoys my work I can’t relate to that. Even when I had jobs I hated, I stilled loved being a person who works. M’eh, one more thing to add to the list of why I’m not a normal woman. This is something I’ll have to add to the list of things to blog about separately, I guess.
Anyway, what we have here is three things that are dis-ordered: eating, perception of body size, and relationships to work.
Was Get In Shape Girl ok when it first came out in the 80’s? Ehhh, no, not really. This was the time before the current levels of childhood obesity (although it was starting… thank you Cola Wars!). The toys aimed at girls at the time were almost entirely based on getting girls to mimic adult womens' behaviours. They still are largely, but some toy makers are getting better (thank you Dora the Explorer!!). So the whole concept behind the Get In Shape Girl product line was to “be just like Mommy” and since aerobics was the hottest trend at the time, there was a good chance that’s what Mommy was doing. And since Mommy was a skinny bitch who only cared about her appearance… ugh, you see the direction that goes. Keep in mind too that the mommies of the age group of girl GISG was aimed at we’re ego-driven and consumerism-driven Baby Boomers. So it makes sense that this was marketed that way.
There's also the issue (and I'll tackle this in another post later) of this being the type of exercise girls and women tend to like... or are at least conditioned to like... Like I said, another post later. BUT, I did have one of these sets back then, and wanted it not because Ma was into exercise (she totally wasn't) but because I was tired of being called fat all the time and this was the only thing that appealed to me. It appealed to me then, and still does today, because it is so much like dance.
So, does that make Get In Shape Girl ok today? Yes, if a child really wants to try it out, and is not being forced or coerced by crazy parents. We don’t have fitness classes for kids for a number of reasons (the work-play split being one of them), so this is a reasonable alternative. There’s the added bonus of it being available in rural areas that don’t have access to family fitness facilities or programs or safe walking areas. Having grown up in that little rat-hole of a town, I strongly feel that this is no small point. Finally, if it is presented as something for kids, in a kid-friendly way, hopefully they will see this CAN be play and not work, and not resent exercise for the rest of their lives.
And hopefully they’ll learn not to be afraid of us skinny bitches too.